128 - Eddie Yoon: Superconsumer

Eddie Yoon is the founder of Eddie Would Grow, a think tank and advisory firm focusing on growth strategy. Prior to that, he was a partner at The Cambridge Group, a strategy consulting firm founded in 1975 that specializes in helping CEOs and senior leadership teams within Fortune 1000 corporations to drive growth by understanding how to unlock new sources of consumer demand.

In the last 5 years, Eddie has doubled the revenues of numerous businesses in industries like cable/media, food & beverage, pet food, consumer robotics, and standby generator -- from several hundred million to almost one billion dollars.

Eddie is the author of the acclaimed book Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth (2016). He is also the author of 40+ articles, including “Make Your Best Customers Even Better” (Harvard Business Review magazine, March 2014) and “Why It Pays to Be a Category Creator” (Harvard Business Review magazine, March 2013). Eddie has inspired thousands as a keynote speaker in the U.S. Africa Australia, Denmark, the UK, and Japan.